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The latest rumors surrounding the Apple Vision Pro, the tech giant’s premium mixed-reality headset priced at $3,499, are generating considerable buzz. Despite earlier predictions of the device being a low-volume product, recent speculation paints a more optimistic picture. It’s suggested that the headset is anticipated to ship 400,000 units at launch. It’s an impressive figure considering its initial availability exclusively through an appointment system in the U.S.
Apple plans for 10 Million Apple Vision Pro headset shipments by 2026
An optimistic analysis by Jiemian indicates that the Apple Vision Pro may achieve some remarkable shipment numbers. It will reportedly reach one million units in 2024 and a staggering 10 million units by 2026. Reaching a 10 million sales figure within just three years of launch with a product that costs $3,499 should be really impressive.
However, industry experts, including analyst Ming-Chi Kuo, express skepticism about these ambitious targets. Kuo suggests that for a more affordable version of the Apple Vision Pro to succeed, substantial price reductions would be necessary, and even then, the successor might not enter mass production until 2027.
The report shared by Revegnus sheds light on the cost structure of the Apple Vision Pro. It details that the total cost of components and manufacturing for the headset amounts to $1,700. This revelation helps explain the premium price tag of $3,499, excluding additional expenses for prescription lenses and other optional add-ons. Luxshare, a Chinese company, is Apple’s exclusive assembling partner for the Vision Pro, contributing to 60% of the headset’s components reports Jirmain (via Wccftech).
A low-cost version of the Vision Pro under development?
Despite the optimistic outlook, industry analysts raise concerns about the feasibility of such high shipment numbers. Additionally, there are reports of a more affordable version of the Apple Vision Pro launching in 2025. Analysts expect this budget-friendly variant to compromise on the chip and display. It will potentially use an iPhone chip instead of a Mac-grade one and a comparatively inferior-quality panel.