Newsletter
Google users in the European Union will soon be able to choose how much data they share between Google services. The search engine giant is testing changes to some of its services to comply with new tech rules in the EU. As part of the European Union’s new Digital Markets Act, Google will be making changes to its core services from March. This will allow Google users in the EU to choose to keep certain Google services interlinked.
Google Search, Chrome, Maps, and more services are changing under the new DMA rules
As part of the new Digital Markets Act rules, most of the Google services are changing in the European Union.These include Google Search, YouTube, Chrome, Maps, Google Play, Ad services, and Google Shopping. Soon, the search titan will start showing an additional consent banner in its core services. It will ask the users whether some services can continue to share data.
The users will have a choice to keep all or none of the aforementioned services linked. Furthermore, they will be able to choose some of the individual Google services to keep linked.
The new changes will provide Google users more control over their privacy online
In a blog post, Google has mentioned that depending on what a user decides, some of its products will work differently. If services aren’t linked, features of some services will be limited or not available at all. For example, when Search, YouTube, and Chrome are not linked, the users will not get recommendations in Search.
The Discover as well as “What to watch” feeds will be less personalized. If the Search and Maps services are not linked, then the Reservations made on Search will not show up in Google Maps. Aspects or functionality of none of the interlinked services will be affected in any way.
Essentially, the new changes will provide Google users more control over their privacy online. The users will be able to exactly decide the amount of data they want to share with Google. These changes will take effect on March 6, 2024.