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After more than six decades of legacy with the iconic logo that has become synonymous with the brand, Nokia is making a bold move to refresh its image. At this year’s Mobile World Congress, Nokia unveiled a new brand logo, which features a sleek and modern design with a clean typeface and a fresh blue and white colour palette, reflecting the company’s renewed focus on networking and becoming a B2B technology innovation leader pioneering “the future where networks meet cloud.”
In a blog post announcing the decision, CEO Pekka Lundmark states, “Our new visual identity captures Nokia as we are today, with renewed energy and commitment as pioneers of digital transformation. We built on the heritage of the previous logo but made it feel more contemporary and digital to reflect our current identity. The brand was launched today at MWC Barcelona and it is now being rolled out across our sites and assets. The website has a new look and feel already—as you can see—and Nokia sites will begin transforming soon.”
End of the road for the classic Nokia logo?
The Nokia brand has gone through several transformations over the past decades, from its humble beginnings as a paper mill in the 1800s to its emergence as a major mobile phone manufacturer in the early 2000s, its downfall after the launch of Apple’s iPhone, and finally its resurrection with HMD Global, which currently hold the rights to use the Nokia brand for smartphones and tablets.
While Nokia’s new logo design marks a significant change for the brand, the classic Nokia logo that people know and love may not disappear altogether, as the company just launched the Nokia C22 and Nokia C32 smartphones featuring the classic Nokia logo. So it’s not clear whether HMD Global will adopt the new brand identity or continue to use the classic logo for its future mobile devices.
