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Google is reportedly working on a new option for Google Pixel users to customize the default search engine on its Pixel Launcher. Regulators in various countries have urged Google to let users choose their Android search engine, and this new development may extend that choice to Pixel home screens. A recent build of the Pixel Launcher app in Android 14 QPR2 Beta 3 reveals a hidden option labeled “Search Engine.”
Details are scarce and Google has not officially confirmed the feature. However, it suggests a potential shift toward allowing users to set third-party search engines as defaults.
The Pixel Launcher’s search engine customization option is currently in the developmental stage. Additionally, Google has not provided any information on when or if it will introduce the said ability to Pixel phones. The description accompanying the hidden option reads, “Select the app you’ll use to search the web. This will affect search and content on your home screen.”
If implemented, users could choose alternatives like Bing instead of being restricted to Google Search on their home screens.
A response to the ongoing antitrust challenges that Google is facing?
The speculated customization option may be a response to the ongoing antitrust challenges Google faces, with accusations of monopolistic practices. Regulators, including the US Justice Department and state attorneys general, allege that Google’s dominance in the search engine market creates a monopoly, limiting users’ ability to explore alternative options. Google’s control over Android has been a focal point in these debates.
Any potential changes to the Pixel Launcher could have implications for the appearance and functionality of the search bar widget on the home screen.
Google Search is unlikely to lose a considerable portion of its Android users anyway
Google, as the dominant search engine, is likely to remain the go-to choice for most of the users. Over the years Google has put a lot of effort into providing a seamless search experience.
The ability to set another search engine as default in the Pixel Launcher could be a welcome change. However, this addition alone is unlikely to make a difference for the search giant.
